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Cross-Pollinating…Integrating Direct Mail and Social Media to Multiply Impact

Tuesday, May 23, 2017

11:30-1:30 PM

The Sequoia Restaurant, 643 Bee Street, Placerville

This luncheon is brought to you by AFP (Association of Fundraising Professionals – California Capital Chapter) – El Dorado County Extension in partnership with Marshall Foundation for Community Health and The Nonprofit Partnership.

We live in a multi-channel world, where our donors follow our Facebook and Instagram accounts, and they go online to check out what we send them in the mail.  How do you ensure that all the communications from your organization support your fundraising message?  We will talk about what to keep in mind and share ideas for truly integrated outreach to donors and prospects.

Benefits of Attending

  • Learn about proven messaging techniques
  • Gain insights into achieving consistent communication
  • Explore strategies that any organization can implement
  • Discuss ways to spread clarity throughout your media reach

About our Speaker


Catherine M. Connolly, CFRE, is renowned nationally and in the Sacramento region for her expertise in membership and direct marketing for almost 30 years.

She started her career at her alma mater, the University of the Pacific and moved to the Bay Area to work in direct marketing fundraising at a large consulting agency.  After working as staff at EarthJustice, she started her own consulting firm, to help nonprofit organizations raise more funds and do it more efficiently.  Catherine sits on the AFP International board, and she provides hours of volunteer time speaking and reaching out within the nonprofit community, to help support the mission of AFP to encourage ethical and effective fundraising.

Deadline for Reservations –  Thursday, May 18

530-642-9984 or

AFP Members $25   Non-members $35

Payment Due with Reservation – (registration fee made payable to Marshall Foundation)


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