Karen Good, CFRM, CNEL – Executive Director/Chief Executive Officer
Karen Good, executive director of Marshall Foundation for Community Health, brings over 31 years of fund raising experience to her current position.
“Karen is a true champion of Marshall Medical Center, its people and its programs. Her dynamic leadership style has generated increased philanthropic giving.”
James Whipple, CEO
Marshall Medical Center
Karen Good, CFRM, CNEL, has over 31 years of fund development and senior leadership experience in not-for-profit organizations. Her expertise includes major gifts, strategic planning, capital campaigns, board and staff development and collaborative projects. Karen combines the perspective of a senior executive with the insight of an experienced philanthropy leader and the objectivity of a seasoned consultant.
As the current Executive Director of Marshall Foundation for Community Health for the past 18 years, Karen raised fund balances from $1.5 million to nearly $4 million and has directed 7 major fundraising campaigns, including a successful $4 million capital campaign for emergency services, and nearly $1.7 million for new Cancer Services in an ongoing current campaign. With a passion for creating legacy gifts through endowments and planned gifts, she focuses on listening to the dreams and desires of her donor’s heart. For eight years Karen cultivated a seven-figure planned gift resulting in the largest gift made in the hospital’s history, including property for Marshall Medical Center’s future growth.
Karen encourages the Foundation Board of Trustees and staff to increase their knowledge of ethical standards and best practices as well as spearheading programs that develop board-member leadership skills.
“Karen is known as a caring friend to volunteers and donors alike with a propensity towards relationship-building.”
George Nielsen, Past-President, MFND
Placerville Police Chief Ret.
Karen created 13 “new” programs at Marshall Foundation that expanded health services to patients and the community. Some of these included: Strength for the Journey, surviving sudden loss – grief support; Honor-A-Nurse program raising nursing scholarship funds; iWalk to School El Dorado County – healthy lifestyles for children; a free mammogram program; the Images of Hope program that supports art therapy for cancer patients and their family members; and most recently the Canine Therapy Program at Marshall now enhanced by the addition of Max, a warm bundle of therapy bringing smiles.
In the community, Karen created The Nonprofit Partnership, a collaboration of 12 health-related nonprofits; local education for fundraising leaders through the Association of Fundraising Professionals; and the Employees for a Healthier Community campaign program used by Marshall Medical Center.
ER and OB Wing at Marshall Medical, Placerville:
Successfully concluded a $4 million capital campaign to build a new emergency department and bring a much-needed OB services to Marshall Medical Center through 100% participation from both hospital and foundation boards. Exceeded fundraising expectations for employee giving raising $680,000 as well as physician giving at the $670,000 level.
Trustee participation has grown under Karen’s leadership and shifted from not only being event sponsors, but included major/legacy gifts as well. She created orientation programs for Trustees and developed a systematic process for prospective trustees interested in volunteer service with their community hospital.
Built physician relationships that facilitated medical staff partnerships in solicitations as well as increasing physician giving.
Expertise in creating realistic strategic goals for Marshall Foundation that stimulate action while making budget considerations.
Current Volunteer Service:
Chairperson – El Dorado County National Philanthropy Day
Board Member and Past President – California Capital Chapter of the Assoc. of Fundraising Professionals (AFP) – Sacramento
Chairperson – AFP El Dorado County Extension
Images of Hope – Quasi Cabinet member
Placerville Kiwanis Club – Coordinator of the Eliminate Project
Budgeting and Accounting:
Reduced annual administrative expense in half, and maintained this level for the past 16 years. Proficiency in preparing annual budgets. Equipped to prepare financial statements for programs and special events.
“Karen’s knowledge of philanthropy allowed both our foundation and hospital boards to raise their sights and pursue an unimaginable goal.”
Bruce Dickson, Dickson Financial Advisors, LLC
Marshall Medical Center Board of Directors
2011-13 – IUPUI, The Fund Raising School – Certificate Nonprofit Executive Leadership (CNEL)
2007 – Graduate: Fundraising Management. The Center on Philanthropy School of Liberal Arts Indiana-Purdue University (CFRM)
2007 – Graduate: AFP Essentials of Fundraising
2001 – 2003 – Graduate: National Institute of Planned Giving, The College of William & Mary
1991 – 2017, Member of the Association of Fundraising Professionals – Multi-faceted Education in Philanthropic Studies